Our Team

Owners Carmel and Dave originally from Cork, Ireland, possess a wealth of experience in customer service and retail

Our team of artistic hair stylists are frequently featured in local fashion and runway shows,where we collaborate

with renowned fashion designers such as Wayne Cooper and Lisa Ho. We have also showcased our skills at

Melbourne Fashion Week & various photo shoots, our goal always is to ensure that from the moment you book

your appointment, you feel energized, thrilled & eagerly anticipating your selected hair treatment or ritual


Carmel Lee, the Creative Director, leads the team and is an accomplished colorist, stylist  & educator

Carmel’s success as an entrepreneur and hair colorist has been featured in popular publications such as Marie Claire and Harper’s Bazaar

Carmel has traveled throughout Australia, presenting ‘look and learn’ seminars in cities such as Melbourne, Adelaide, Brisbane, Sydney, and Perth.

Carmel’s seminars focus on teaching the latest techniques and forecasting upcoming trends in the hairdressing industry

Dave Lee is a retailer with a background that includes co-ownership of Hair On Central with Carmel and a portfolio of businesses spanning sales, management, franchising, and telecoms & retail in Australia

Dave has also worked in the fashion industry with top-tier brands such as BlackTie, GQ, Guess Jeans, Gucci, Allphones & Dave was involved in the establishment of an online and retail company named “WalknTalk”

Dave is involved with City of Perth & ran in City of Perth election in 2023 for a position as Councillor, find out more here facebook.com/vote1DaveLee

At Theory for Hair, Dave takes on a multifaceted role encompassing salon coordination, employment, marketing, function planning, model and photographer casting, training seminars, gift concepts, and luxury experiences, he collaborates & partners with numerous Australian companies to achieve the highest level of service for the salon

Located in West Perth, our salon is the Schwarzkopf Professional ASK academy space in Western Australia, which serves as a global hub for training and excellence by Schwarzkopf Professional.

From our space in West Perth, we provide training, education, and inspiration to hairdressers and salons worldwide

Check us out online @theoryforhair and hashtags #theoryforhair, #westperth, #westperthlocal, and #cityofperth