PRIVÉ by Theory

PRIVÉ by Theory for hair

As a leading salon & hair care brand, we have been working tirelessly to bring you a range of salon products that are not only effective but also sustainable and ethical, we think that you will love our range, crafted with the finest quality ingredients and designed to elevate how you care for your hair at home

Our products are Australian Made, Sulphite & Paraben Free & Not Tested On Animals, this is very important to us

PRIVÉ is Vegan, Cruelty-Free, Nut Free, lightly Fragranced, Organic and made with Naturally Derived Ingredients, providing you with the perfect blend of luxury and responsibility

Explore the versatile, 10-piece line up that’s designed to create the perfect canvas for your hair in salon & at home

We know that everyone’s hair is different, so we have carefully selected the best ingredients to create a range that is gentle yet effective, leaving your hair feeling healthy, nourished and beautiful

Our range includes shampoos, conditioners, treatment, heat shield and styling products, all designed upgrade your daily routine & to help you achieve the hair of your dreams, with quick & easy solutions while feeling & looking great @theoryforhair & between salon visits