PRIVÉ by Theory

We know that everyone’s hair is different, so we have carefully selected the best ingredients to create a

range that is gentle yet effective, leaving your hair feeling healthy, nourished and beautiful

As a leading salon & hair care brand, we have been working tirelessly to bring you a range of salon products

that are not only effective, but also sustainable and ethical, we think that you will love our range, crafted

with the finest quality ingredients and designed to elevate how you care for your hair at home

Explore the versatile line up that’s designed to create the perfect canvas for your hair in salon & at home

Our products are Australian made, sulphate & paraben free & not tested on animals, this is very

important to us PRIVÉ is vegan, cruelty-free, nut free, lightly fragranced, organic and are made

with naturally derived Ingredients, providing you with the perfect blend of luxury and responsibility

See our dedicated men’s range in salon

Our PRIVÉ range includes shampoos, conditioners, treatment, heat shield and styling products, all designed upgrade your daily routine &

to help you achieve the hair of your dreams, with quick & easy solutions while feeling & looking great @theoryforhair & between salon visits